Tally ERP 9 Sales Activity Management (SAM)

Sales Activity Management System

The Sales Activity Management System (SAM) provides sales teams with a centralised platform to plan, organise, monitor, and control their sales activities, contacts, opportunities, and ongoing actions.

It provides better visibility into the sales funnel and deal performance, helping teams manage their time effectively and identify potential bottlenecks before they affect the sales process.

Key capabilities include:

  • Contact & Opportunity Management – Maintain customer contacts and track sales opportunities in one place.
  • Sales Activity Tracking – Monitor ongoing and completed sales activities for individual salespersons and teams.
  • Pipeline & Funnel Visibility – Get a clear view of opportunities, deal stages, and overall sales performance.
  • Deal Tracking & Reporting – Generate detailed reports on ongoing deals and historical sales activities.
  • Target Management – Track sales activities and progress against individual and team targets.
  • Customer History – Maintain a comprehensive history of customer interactions and sales activities.
  • Customer Insights – Analyse customer behaviour and requirements to support better sales planning.
  • Improved Customer Retention – Use customer insights to improve engagement, satisfaction, and long-term relationships.

Overall, SAM helps organisations streamline sales processes, improve productivity, reduce bottlenecks, and make more informed sales decisions.

The Sales Activity Management System enables Sales Managers to monitor the performance and activities of their sales representatives on a day-to-day basis, helping them make timely decisions aligned with defined business goals.

Sales Managers can get a complete overview of their sales team and customers, along with real-time access to key information such as:

Sales Activity Management provides the following advantages:

Key Features

  • Customer Information Management – Maintain comprehensive customer profiles and relevant data points.
  • Lead & Opportunity Management – Convert qualified leads into opportunities and track them through the sales process.
  • Sales Activity Tracking – Monitor activities related to customers, employees, and different stages of the sales process.
  • Daily Follow-Up Management – Track daily customer interactions, follow-ups, and pending activities.
  • Customer Account Reports – Generate periodic reports on customer ledger balances and outstanding amounts.
  • Team & Access Management – Manage sales teams and define user-specific access permissions.
  • Customer Interaction Reports – Track follow-ups, interactions, and customer touchpoints.
  • Activity-Wise Filtering – Generate filtered reports based on different stages and activities.
  • Team Hierarchy Management – Maintain structured hierarchies of teams, work profiles, and users.
  • Personalised Sales Profiles – Provide individual work profiles and accounts for each sales representative.
  • Database Management – Maintain and manage the sales database efficiently.
  • Master Data Management – Manage system masters from company creation through to data-point release.
  • User & Password Management – Control user access and implement defined password policies.

1.Datapoints

Create and maintain comprehensive profiles for customers and prospects, including: Multiple Location Addresses | Business & Industry Details | Contact Information | Products Sold | Sales Opportunities | Quotation Details | Customer Activities & Interactions | Follow-Ups & Communication History

2.Opportunities

Create, manage, and track each sales opportunity from its initial stage through every phase of the sales cycle until closure. Opportunity Creation & Tracking | Stage-Wise Opportunity Management | Progress & Status Monitoring | Quotation & Proposal Generation | Customised User-Defined Templates | Email Quotations & Proposals Directly from the System | Complete Opportunity History & Follow-Up Tracking

3.Activities

Customer Activity & Interaction History

Record and maintain daily activities and interactions for individual customers and sales opportunities, creating a centralised history that can be accessed by authorised users for future reference.

This activity history helps teams understand customer behaviour, build accurate customer profiles, plan targeted strategies, and make better-informed sales decisions.

4.Ledger and Outstandings

SAM (Sales Activity Management) provides sales representatives with up-to-date visibility into each customer’s financial position, including transaction details and outstanding bills.

Current Customer Financial Position | Transaction & Ledger Details | Pending Bills & Outstanding Amounts | Bill Due Dates | Customer-Wise Outstanding Tracking | Real-Time Financial Information | Access Without Entering Tally

5.User Management

Create and manage a structured hierarchy of Branches, Teams, and Users, with multiple roles and access permissions assigned to each user. Branch & Team Hierarchy Management | User & Role Management | Multiple Role Assignment | Master Data Management | System Housekeeping | Data Backup & Restoration | Data Point Transfer & Management

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